PEKTO

CHALLENGE
Pekto faced tough competition, with most food brands focusing on health or being filling. Pekto’s unique idea was to let customers create their "perfect" food bowl, whether healthy or indulgent. The goal was to stand out visually and emphasize the flexibility of their offerings. With a bold pink palette, typically reserved for dessert shops, Pekto aimed to be memorable and break the mold. They also wanted to avoid coming off as arrogant, focusing instead on an approachable, customer-centered experience.

SOLUTION
The branding was designed to be both friendly and striking. Pekto’s logo takes center stage, appearing prominently across packaging, signage, and social media. The pink tones were used consistently to build strong visual recognition and distinguish the brand from competitors. The heart brandmark added a playful touch, but the logo remained the focal point. The minimalist packaging and consistent social media templates further reinforced the brand’s identity. By using vibrant colors and clean designs, Pekto quickly becomes more recognizable over their competitors.