OPAC

I created OPAC, a premium eyewear brand.

The word OPAC comes from opaque, but I didn't want to translate that literally into dark photography and black sunglasses. Instead, I brought the concept back through layered photography, soft foreground blur and translucent frames.

A lot of eyewear brands lean into dark, high-contrast imagery. I wanted to explore the opposite. Bright sunlight, soft shadows and sunglasses that actually feel like they're meant to be worn in the sun.

I also designed the full brand experience around the product. From the case and cleaning cloth to the authenticity card. Because if you're buying a premium pair of sunglasses, the experience shouldn't stop at the glasses themselves.