LOBSTER LAB

BRAND
Lobster Lab serves up seafood with a side of spice, and a seriously bold brand identity. This custom branding solution blends punchy visuals with flavor-packed personality. From the retro-inspired typeface to a lobster icon slicing through the logo, it’s rebellious, playful, and unforgettable.

The palette brings heat and contrast; Burnt Sienna Spice meets Vanilla Dust and Deep Mocha Noir. Creating a vibe that’s part vintage diner, part modern branding solution. The tone? Confident, cheeky, and unmistakably bold. Think food nerd meets flair for drama, with quirky headlines and copy that talks back.

From storefront to social, this is brand identity creation done right. Lobster Lab doesn’t just show up, it shouts. A perfect example of how effective brand identity and strong branding and marketing strategies can make even seafood iconic.