KREM

CHALLENGE
Krem is an inclusive skincare brand focused on providing effective skincare for people of all backgrounds, ages, and genders. Their mission was to champion inclusivity in the skincare industry, and they needed a bold yet approachable brand identity. Krem wanted a logo, brand identity, and packaging that reflected their mission of “Healthy skin for all.” Their key brand values were boldness, cleanliness, and inclusivity.

SOLUTION
The branding for Krem was developed using light, approachable, yet gender-neutral colors. The modern, clean logo avoided the overly tight feel that can sometimes accompany contemporary design. The slogan, “Healthy skin for all,” was consistently placed on all forms of packaging, making the messaging of the brand known before even reading product details. The imagery was carefully chosen to represent people of all ages and backgrounds, reinforcing Krem’s commitment to inclusivity.