BAYA BAYA

BRAND
Baya Baya brings tropical energy to the streets with a bold, flavor-packed brand identity. Built for movement, this açai brand combines warped typography, juicy color palettes, and playful copy to create a look that’s fresh, flexible, and full of joy.

With the slogan “Made to move. Built to bowl,” Baya Baya positions itself as a fresh, fast, and flavorful brand that doesn’t compromise on taste or style. Paired with a vivid color palette of Electric Indigo, Sunburst Papaya, Solar Zest, and juicy berry tones, the brand captures a summer-smoothie energy that’s hard to ignore.

Messaging like “Our bowls don’t hold back, and neither should you” speaks directly to the brand’s bold, energetic audience. This tone of voice continues across menus, loyalty cards, and billboards, balancing fun with functionality.

From billboard to bowl, Baya Baya delivers a branding and graphic design solution that’s flavorful, flexible, and full of joy.